We've been waiting for this brand for a long time. And it's finally here.
POC has just arrived at Routes and Roads. If you're not familiar with them yet, they're a Swedish brand that built its reputation on one obsession: creating gear that truly protects, without sacrificing comfort or style.
What convinced us to stock them was their consistency. Their helmets incorporate SPIN technology—silicone pads that absorb rotational forces in case of impact, better than many solutions on the market. Their apparel is designed to last and to ride in: flat seams, breathable fabrics, jackets that fit into a jersey pocket when the sun comes out. Their bib shorts stay comfortable on long rides, so you're not having a conversation with your chamois by kilometer 80.
This isn't gear for photoshoots. It's gear for riding.
We've selected the pieces we'd wear ourselves—helmets, jerseys, jackets, shorts. Come see them in store, try them on, ask questions.
All products mentioned are available in store and on our website:
📲 routesandroads.fr
📍 14 Place de Rungis, 75013 Paris
#veloparis #gravelparis #rideparis
